Report: Google PLAs Dominate CSE Channel Like Never Before CPC Strategy
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform...
View ArticleReport: Google Product Listing Ads Drive CSE Channel Growth, Cannibalize Text...
The August Same Store Sales report from ChannelAdvisor shows that the 7.7 percent growth from Comparison Shopping Engines was driven by the product listing ads (PLAs) that power Google Shopping....
View ArticleSearchCap: The Day In Search, September 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Updates Answers For Social And SEO Value It’s amazing to...
View ArticleShopping Cart Abandonment: 5 Ways To Drop The Rate by @FMEextension
Why the customers switch ecommerce websites during the process of checkout? Why online stores face high shopping cart abandonment rate? There are several reasons behind that incomplete deal with any...
View ArticleGoogle Zebra a “Merchant” of Doom by @mcsearchnut
Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. These Agents of G.O.O.G.L.E (yes I’m a Marvel fan!) arrive quietly, then tear relentlessly through the...
View ArticleThe Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open...
View ArticleConsumer Watchdog Says Google Shopping Costs Consumers, Complains To FTC
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group...
View ArticleConsumer Watchdog Claims Google Shopping Makes Consumers Pay More, Further...
Consumer Watchdog has lodged a new complaint about Google’s “search monopoly” with the US Federal Trade Commission (FTC), this time saying Google Shopping results don’t pass the sniff test. The group...
View Article7 Steps to a Successful PPC Audit by @yummytork
I interviewed the top guy on my team at Disruptive to come up with this list of the top 7 steps to a successful PPC audit. These steps are based on answers and research provided mainly by Johnathan...
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